C9 Images
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Notes
1 Funded by Esmee Fairbairn Foundation.
2 280,000 signatures in 2 days.
3 Subsequently, the big 4 supermarkets agreed to reduce foodwaste accross their supply chains.
1 Funded by Esmee Fairbairn Foundation.
2 280,000 signatures in 2 days.
3 Subsequently, the big 4 supermarkets agreed to reduce foodwaste accross their supply chains.
(9)Stop the Rot
Stop the Rot, was a campaign led by This is Rubbish running between 2015 - 2016. I secured the funding for the campaign from Esmee Fairbairn and worked as project co-ordindator and campaigner for the duration of the project.
The campaign called for supermarkets to stop supply chain foodwaste. UK supermarkets and businesses throw out over 7 million tonnes of food annually, before it gets to the consumer shopping basket. That’s enough to lift all the hungry people in the UK out of food poverty.
We used a range of creative interventions to communicate the campaign, including high lumen light projections onto the front of supermarkets, and driving a skip filled with food to the HQ of Sainsbury's and Tescos.
Stop the Rot’s petition got over 280,000 signatures in two days.
A short film about the project can be watched here.